ABOUT US

WOOTREE – Wootree International Management Consulting (Beijing) Co., Ltd. – is a growth partner dedicated to helping Chinese enterprises achieve scalable and sustainable performance through organizational excellence and global expansion.

We specialize in a full spectrum of high-impact solutions—from executive talent strategy and organizational development to globalization, M&A integration, cost optimization, and asset revitalization.

We operate on a risk-sharing, outcome-based model, ensuring that our success is tied directly to your measurable growth.


Our Core Solutions Include:

  • Global Expansion
    From strategy to local execution, supported by Dr. Jing’s leadership and partnerships with multiple multinational corporations and key embassy channels.

  • Organizational Efficiency & Cost Optimization
    We diagnose, redesign, and deliver measurable efficiency gains—only charging when results are achieved.

  • Asset Revitalization
    Turning underperforming or idle assets into profitable ventures through operational and incentive redesign.

  • M&A & Strategic Investment
    End-to-end merger and acquisition support, ensuring post-deal value creation and organizational synergy.

  • CEO & Executive Talent Services
    Top-tier executive search, succession planning, and leadership activation—ensuring the right leaders in the right roles.


Why Wootree?

  • Global Corporate Network: Strategic alliances with multinational corporations, Fortune 500 partners, and key embassy resources.

  • Expert-Led Delivery: Every project is led by seasoned experts like Dr. Jing (global M&A), Dr. Shaolin (organization), and Ms. Woqian (incentive design), each with 20+ years of frontline experience.

  • Proven Impact: We’ve helped companies like Lionhead, Jingfeng, Yuandian Oriental, and HeTun Electrical Machinery realize transformational growth.


Mission & Vision

Mission:
To drive enterprise growth through human capital and organizational excellence—enabling globalization, efficiency, and sustainable value.

Vision:
To become the most trusted growth partner for Chinese enterprises expanding globally.

Values:
Better Organizations, Better Business.